In the ever-evolving world of YouTube influencers and digital content creators, few names stand out quite like Sam and Colby. Their electrifying adventures, spine-chilling paranormal investigations, and deep dives into the unknown have captivated millions. But beyond their gripping videos lies a fast-growing brand that's making waves in fashion: xplr merch.

More than just a merchandise line, XPLR (short for “Explore”) is a movement. It represents the mindset of curiosity, rebellion, and fearless discovery. For fans, wearing XPLR isn't just about supporting Sam and Colby—it's about embracing a bold lifestyle.

What Is XPLR Merch?

XPLR Merch is the official merchandise brand of Sam and Colby. The name XPLR comes from the duo's tagline and life philosophy—“Explore.” Whether it's exploring haunted places, urban legends, or inner courage, XPLR is the symbol of stepping outside your comfort zone.

Since launching the brand, Sam and Colby have grown XPLR into a full-blown fashion label. It's not only loved by fans of the channel but also respected for its aesthetic, quality, and bold messaging.

The Style of XPLR Merch

The sam and colby merch aesthetic is a mix of streetwear, dark minimalism, and bold symbolism. It often includes:

  • Dark tones: Blacks, greys, and muted colors are signature to the XPLR look, often paired with white or bright contrast prints.

  • Mystery-inspired graphics: Symbols, codes, and motifs that relate to the supernatural, adventure, and fearlessness.

  • Powerful text: Phrases like “Explore,” “Fear Ends Where Faith Begins,” or “Stay Curious” adorn many of their items.

  • Comfort with edge: Hoodies, joggers, oversized tees, and cropped fits blend cozy comfort with street-savvy design.

What's Included in the XPLR Line?

XPLR Merch includes a wide range of apparel and accessories designed to suit every kind of fan. Some staple categories include:

1. Hoodies & Sweatshirts

A fan favorite—these feature unique prints, eye-catching embroidery, and oversized comfort. They often drop limited designs tied to Sam and Colby's series like Hell Week or Empath.

2. T-Shirts & Long Sleeves

Often featuring custom artwork or series logos, xplr shop shirts are built for everyday wear while still making a statement.

3. Outerwear

From tactical-style jackets to windbreakers, the outerwear pieces reflect the adventurous spirit of the brand.

4. Bottoms

Joggers, cargo pants, and shorts offer the full XPLR vibe from top to bottom.

5. Accessories

Snapbacks, beanies, tote bags, mystery boxes, and even posters make up the accessory range. Occasionally, fans will also see collectible items included in exclusive drops.

Why Is XPLR Merch So Popular?

1. Built on Authenticity

xplr is created by Sam and Colby themselves, with deep involvement in design and messaging. It reflects their values, experiences, and the energy behind their content.

2. Limited Drops

Scarcity adds hype. Most XPLR collections are released in limited quantities, and once they're gone, they're gone. This fuels demand and creates a sense of exclusivity.

3. Emotional Connection

Fans resonate with the deeper themes of fear, growth, courage, and exploration. Wearing XPLR isn't just fandom—it's identity.

4. Strong Design Language

Unlike some influencer merch that feels generic, XPLR clothing has a distinct, streetwear-inspired look. It feels like real fashion, not just promo gear.

5. Strong Community

The XPLR fanbase is tight-knit, supportive, and deeply engaged. Wearing the brand feels like being part of a community that dares to explore the unknown—physically and emotionally.

Where Can You Buy XPLR Merch?

The only official source for buying authentic XPLR gear is the XPLR.com website. This is where Sam and Colby drop all their collections, from general lineups to series-specific merch.

XPLR is not sold in stores like Hot Topic or other retailers. While you might find secondhand pieces online through resellers, buying directly from the source ensures you're getting real, high-quality merchandise.

Special Drops and Collaborations

Over the years, XPLR has introduced several limited-edition drops, often timed with big content launches:

  • Hell Week Collection: Featuring intense, dark designs inspired by their scariest videos.

  • Empath Collection: Focused on the emotional, psychic-themed content.

  • Tour Merch: Available exclusively during live shows or meetups.

  • Mystery Boxes: Surprise packages with rare or unreleased items inside.

These exclusive drops are highly sought after and usually sell out quickly.

Quality and Comfort

XPLR Merch is made with comfort in mind. The hoodies are soft, the tees are durable, and the prints last through many washes. Unlike cheaper influencer merch, XPLR puts emphasis on premium feel, making it more than just wearable fan gear.

Every collection undergoes thoughtful design processes, and fans often praise the fit, stitching, and long-lasting materials.

Community Representation

For many fans, XPLR is more than just clothing—it's a form of self-expression. Whether you're facing personal fears, pursuing the unknown, or pushing past boundaries in life, wearing XPLR is a way to show that journey.

The brand represents:

  • Confidence

  • Curiosity

  • Strength in vulnerability

  • Belief in adventure

  • Support for Sam and Colby's message

The Future of XPLR

XPLR continues to evolve with Sam and Colby's content. As their storytelling expands into deeper narratives, their merch follows suit with even more thematic designs, mystery elements, and possibly future collaborations.

There's also growing speculation that XPLR could eventually become a standalone fashion label, independent of YouTube—similar to how some creators have built massive lifestyle brands.

Final Thoughts

XPLR Merch is more than just apparel for fans of Sam and Colby. It's a statement, a lifestyle, and a badge of courage for those who are unafraid to explore the unknown. From eerie graphics to motivational messages, each piece tells a story—one that echoes the thrilling, mysterious, and empowering world Sam and Colby have created.